The ready-to-drink cocktails market – including hard seltzers – is big and was the sole alcohol beverage category to grow last year, reaching $30.5 billion worldwide, according to IWSR Drinks Market Analysis. Last year, Coca-Cola teamed with Molson Coors to bring Topo Chico Hard Seltzer to market in the U.S. This isn't the first collaboration between breweries and soda makers. ►Won't get a COVID-19 vaccine?: Some bosses may charge you $20 to $50 more for health insurance on every paycheck ►Goose Island Bourbon County Stout: A beer that tastes like cola among this year's releases A fourth flavor will be announced soon, too.īoston Beer will make "HARD MTN DEW" and Pepsi will create a new division to sell and deliver the beverages. Pepsi is teaming with Boston Beer Co., which makes Truly Hard Seltzer and Samuel Adams beers, on "HARD MTN DEW," a new flavored malt beverage (5% alcohol by volume) to hit the market in early 2022, the companies said Tuesday.Ĭoming in three flavors – original, black cherry and watermelon – the new drinks will have no caffeine or sugar and will be "marketed to adults of legal age and merchandized consistently with other alcohol beverages," the companies said. Mountain Dew is getting a boozy, non-caffeinated cousin.
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