![]() In addition to the features above, the Advanced package includes: The Advanced package is for more serious LinkedIn prospectors and is suited to those at larger companies who want to collaborate with teammates or track outreach performance. In addition to Sales Navigator access, the Core package comes with 50 Inmails a month, access to LinkedIn learning, and sales spotlights to help you find the right leads. It’s best suited to companies who want access to the dashboard, filters, and lead and account lists without extra frills. LinkedIn’s Core package is its cheapest Sales Navigator tier. To help you work out which one best suits your business needs, here’s a breakdown of what you get in each. But which subscription tier should you opt for? LinkedIn now offers 3 separate Sales Navigator packages: Core, Advanced, and Advanced Plus. To get the most out of the platform, you need Sales Navigator for LinkedIn. LinkedIn Sales Navigator Core, Advanced, and Advanced Plus If you’re serious about growing your business, you need a Sales Navigator account, not LinkedIn Premium. ![]() The Sales Navigator lead lists and powerful search features are by far the most useful tools LinkedIn offers for prospecting.Īll Sales Navigator subscriptions give you access to: While these features might be useful to jobseekers and companies solely focused on maintaining their LinkedIn presence, opting for one of these subscription types means you’re missing out on a whole host of LinkedIn prospecting tools. You also get access to unlimited LinkedIn Learning with these subscription types, as well as 5 InMail credits on Premium Career and 15 InMail credits on Premium Business. LinkedIn Premium Career and Premium Business are paid subscriptions that allow you to access extra features such as Private Browsing and Who Viewed Your Profile. When you venture beyond a basic (and free) LinkedIn account, LinkedIn Premium might be the first option you encounter. To help you decide, here’s an overview of each account type. LinkedIn Premium or LinkedIn Sales Navigator? Before you even get to deciding between subscription tiers, you first have to make a bigger choice. Realized it’s time to upgrade your LinkedIn account? You might be surprised to see there’s more than one option. Plus, there’s another lovely carrot: LinkedIn InMail allowances (up to 50 per account) let you send longer outreach messages to prospects, even if you’re not connected on the platform. You’re able to save lists of leads and accounts, receive updates about relevant activity to tailor your outreach and see extra profile insights not available on the basic LinkedIn tier. When you buy a LinkedIn sales navigator subscription, you get access to a special dashboard designed specifically for prospecting. ![]() If you’re serious about growing your business and sales results, then yes, you really do need a paid account. Isn’t the basic version of LinkedIn enough? After all, you can still see all the same prospects, and you’re able to connect with whoever you like. If you’re new to LinkedIn, you might be wondering whether to fork out the extra money for a sales navigator account.
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